Eurostar

Tone of Voice | Branding | OOH

Sparking romance, sparking adventure, sparking new, Eurostar is more than a high-speed railway network, it’s an emotional connection to a different kind of Europe. Design Studio’s rebrand took this idea to the next level.

Spark something

I provided the copy for Design Studio’s award-winning Eurostar rebrand. The series of inspirational taglines and copy elements tap into the ‘Spark’, an animated graphic, that acts as a compass and embodies the brand's future ambitions. The resulting assets evoke the spirit of adventure and the new connections that begin every time you hop on a Eurostar.

Europe, here we come.

Trans-Europe Express

One of the taglines from this project – ‘Where will Eurostar take you?’ – was rolled out for the launch campaign by Adam & Eve/DDB to accompany the incredible illustrations by Matt Saunders. This eye-catching campaign appeared on billboards across Europe.